Privacy Policy

Company Details

Express Group Enterprise Pte. Ltd. is the data controller of this specified privacy policy. It is the body that defines the purposes and means of processing all data collected.

UEN: 201708645M

Address: 54 Maude Road, Townshend Building #02-04, Singapore 208346



Hereinafter referred to as “Baby Bloomers”, “Company”, “Our”, “We”, “Controller”. The terms “Customers” or “Clients” will also be used for your salutation.

(Collectively, “Parties” and each a “Party”)

Personal Data Collected

  • Identification Data

    Full Name, NRIC, Address

  • Contact Data

    Email address, Phone Number

  • Account Data

    DOB, Nationality, Gender, Bank Account

How Long Do We Retain Your Data

Personal data will only be retained for the period necessary to fulfil any of our services and the purposes outlined in this policy. Under certain circumstances where a longer retention period is required, due to certain legal requirements/regulations, the stored data will be kept for a longer duration instead. Thereafter, the personal data will eventually be deleted once we no longer have a legal or business purpose for retaining your personal data. We might also block the relevant data until the purpose has been fulfilled, so that this guarantees data completeness and integrity.

The exact deletion rules depends on the purpose of the processing. Within our deletion discretion, we have defined various data categories and assigned the respective retention periods. Thereafter, we will take steps to erase, destroy, anonymise or prevent access or use of such personal data for any purpose other than compliance with this policy. Unless the personal data is needed for purposes of safety, security, fraud prevention and detection, in accordance with the requirements of applicable laws.

Reasons For Personal Data

Purpose Rationale
CommunicationDifferent tools are used for communication between us and Customers to pass on information.
Fulfilling ServicesEnsures smooth operations of our Services to customers; mainly identification and contact data.
AdvertisingData collected can be used to define specific target groups for different promotional deals.
ContractFor enforcing any contract agreements between Customers and us.
Application Follow UpSMS or emails will be sent to follow up on interest level with Clients.

What Rights You Have Over Your Data

  • Request For Access

    Ask us anything about the processing of your personal data or even request for a copy of it.

  • Correction & Deletion

    Change any incorrect data or ask us to remove your personal data from our storage anytime.

  • Restrict Or Withdraw

    If your change your mind for us to use your personal data, you can restrict us from processing or withdraw it altogether.

  • Transfer Of Data

    Get us to transmit your personal data in a machine-readable format to you or another organisation.

  • Right To Complain

    You can approach the appropriate supervisory authority to highlight any violation to your data privacy rights.

Who Will We Share Your Data With

Provide support services for our IT development and ensures the sustainability of our business operations by using data to rectify any errors or faults that might occur. Personal data may also be disclosed to external tax consultants, lawyers or auditors if they provide services for which they have been commissioned.

Resources are used internally within the company to optimise and improve processes within the framework of legal regulations. In addition, it is also to provide joint content, services and technical support of our systems.

When Customers behave unfairly and want to harm the company, we will not hesitate to bring up action to the relevant authorities. As such, we will need to hand over personal data due to legal obligations so that claims can be enforced, damages can be prevented or even to dispute unjustified complaints.